On a modern problem (from 'Excellence - the Series' - a motivational series I'm developing)...

Selfishness is a condition that is running wildly through the world we live in and must deal with on a daily basis. No matter what we do or see, it is becoming more evident within everything we see or do. We don’t have to look hard for it, and we even have to fight ourselves to keep it from entering into our lives.

Selfishness is very pervasive, and it is very subtle as well. Try an experiment: go to the bookstore nearest to you and look closely at the different sections of books there, set up along the lines of what category they address. Can you find science fiction? Biographies? Self-help books? (There are so many of those that they even have their own end cap.)

Continue looking through the entire store and don’t stop until you get to the ‘Helping Others’ section. Did you find out where the back wall of the store was before you realized that there was no such section? It doesn’t matter whether or not you are in a secular bookstore, or you are in a Christian bookstore, isn't it strange that we try to take technology and the thoughts of the most brilliant minds there are on the planet and turn them into this gigantic, self-diagnosing society, yet the one thing that will lead to a fulfilled feeling for us is lacking? What could possibly cause that?

There are many causes for someone to fail to serve others, but they can basically be boiled down to three factors that we’ll examine in more depth: we don’t care, we don’t know how to help, or we don’t have confidence that we can do anything to help someone.