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With the advent of the zettabyte, here are some predictions of what would be suggestions from notable people for its name:
Clive Barker - Cenobyte
Stephenie Meyer - Lovebyte
Mike Tyson - Take-a-byte
Carl Sagan - Billionsandbillionsabyte
Peyton Manning - Reddogrunrabbitleftbankingpterodactylwithorangepreservesanrelishontwohuthuthut[foot stamp]abyte
Jerry Seinfeld - Yaddabyte
Top 3 concerns of CEOs globally:
1) creative leadership
2) reinventing customer relationships
3) building dexterity (going global)
Factoid: by the end of 2010 there will be an estimated 35 zetabytes of data in existence.
WOW-oid: Avis Europe reduced marketing costs by 50% through better BA-assisted targeting
WOW-oid 2: State of NY since 2004 saved 1.2 billion on questionable tax returns
WOW-oid 3: Jewell Rubbermaid increased the speed of queries 30-50x with a move to DB2
Three ways to respond:
1) Plan an information agenda
2) Master information by making it accurate, relevant and governable
3) Apply business analytics
3 things we will see
1) information will come from everywhere
2) radical flexibility
3) scalability to handle real time processing
Really good point: don't just focus on the info you have, focus on what you need
WOW-oid 4: VISA processes 10,000 transactions per second, in real time
Great to see a credit card company and an energy company using the same types of technologies.
-personal drum beating in 3-2-1...
This all underscores the theme of the new economy. We don't mainly build, we mostly coordinate the data that wraps around the things we build. It is long past time for us to realize that and stop making IT decisions as an afterthought. I call the way a lot of those decisions are made the "full-color, glossy ad-based shoehorn method." It is not enough to decide technology should be purchased, the execution must also come into play.
-end the drumming -
Everyone has a software agenda, but it needs to include the information, not just the software. My analogy is a plumber buying wrenches. That's nice, but if the pipe is a 1" pipe and they bought a 1/2" wrench because it looked nice. The new tool will never help direct the stream properly.
Good stuff.
